To optimize your content for rich snippets: Here’s what snippets can look like in the search results:Ĭertain types of content and queries tend to rank better for rich snippets: You’d be smart to try and get a few pages featured as rich snippets considering Google is rapidly becoming the world’s Answer Engine. Frequently referred to as “position zero,” rich snippets always appear at the very top of the search results page. Would you be surprised to learn that 48% of Google searches result in no click at all? It’s true-and it’s because more and more searchers are getting the information they need right there in the search results through rich snippets/featured snippets.Ī featured snippet is often used when the search query is a question.
GOOGLE SEARCH ENGINE LISTING HOW TO
How to Rank in Google Featured Snippets (the Knowledge Graph) Want to know more ranking factors? Search Engine Land’s SEO Periodic Table is what you want to see:ġ. There are more than 200 actual ranking signals, but here’s what you should focus on if you want to get your business on page one of Google’s search results in 2019: And as we’ve evolved Search to make it more useful, we’ve refined our algorithms to assess your searches and the results in finer detail to make our services work better for you.” – Google
GOOGLE SEARCH ENGINE LISTING SERIES
These ranking systems are made up of a series of algorithms that analyze what it is you are looking for and what information to return to you.
“You want the answer, not billions of webpages, so Google ranking systems sort through the hundreds of billions of webpages in our Search index to give you useful and relevant results in a fraction of a second. What Goes Into Google’s Ranking Algorithm in 2019īefore we dive into how to get to the top of Google search, you should know what the ranking factors are that Google looks for: Enjoy!ĭon’t have time to read this whole post? Get it on-the-go by downloading the ebook here » Google has changed since then, so we’ve updated it-a lot-and will continue to do so to reflect the most recent statistics and information on getting your business on the first page of Google search results.
That means you have four separate opportunities to rank your content on page one. There are several suggestions to get your business on page one of Google (even WikiHow has something to say about it)-but we have a tried-and-true method of making it happen.īut first, you’ve got to understand that there are a few different areas of Google’s search results you can rank #1 for: rich snippets, PPC ads at the top, organic listings at the bottom, and local map listings in the middle: Understandably then, most business owners who come to us are wondering how to get to the top of Google search results. In fact, less than 3% of searchers make it to the second page. Do you ever click through to the second page of Google’s search engine results?